Account-based Sales

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August 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a... Read More

May 22, 2018

Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based... Read More

April 6, 2018

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet... Read More

April 3, 2018

Yes seriously! That may sound as ridiculous as the thousands of sales initiatives stuck in Account-Based Marketing (ABM) quagmire. xiQ offers a different and more direct route to personalizing B2B... Read More

April 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the... Read More

March 28, 2018

Personalize Sales Engagement The number one customer complaint in B2B sales is that sales reps show up unprepared. The famous adage in Sales is that you buy from people you know and from people who... Read More

March 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson”. Source: CEB Global Where do the “Buyers” go to formulate their opinions and... Read More

June 21, 2017

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing... Read More

June 2, 2017

DIRECT SALES IS CHANGING Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers. The Challenger Customer Your best prospects are doing their homework on you and your... Read More

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