Account-BasedMarketing

For Account Based Marketing (ABM) and Sales to Succeed Eliminate Search from the Equation

In a hyper-connected world, executives need immediate access to very precise information that drives intelligent and thoughtful decision-making. The landscape for business intelligence has changed Read More

xiQ Is A Results Multiplier For Sales

Product Reviewed by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming Read More

Social Intelligence Accelerates Account Based Marketing

Social Listening a Key Strategic Imperative of ABM A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the Read More

Knowledge is the Currency of Business

Why I Developed xiQ? As a former VP of Sales and Marketing at SAP, I experienced firsthand the pain that B2B sales reps face every day. The never-ending battle to effectively engage with prospects Read More

How Content Marketing Enables Account-Based Marketing?

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience Read More

Is Social Intelligence the Best Intelligence for Account-Based Marketing?

Social intelligence is about the art of listening and paying attention to what decision makers and influencers are saying. In Account-Based Marketing (ABM) paying attention to the information your Read More
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