Knowing your customers better than they know themselves is the golden mantra of sales success.

Easier said than done!

How do you stay on top of an ocean of constantly growing information? There are changes within customers, within the industry, new products, new competitors, technology and innovation and a constant flow of people.

What happens if you miss out on any of this information?

As a B2B sales person the answer is very simple. Information is critical to your sales success and your reputation. If you get blindsided you lose your credibility and deals.
On the one hand the math doesn’t add up. If you want all the critical information to stay on top of your customers and the market, you have to set aside a sizable portion of your valuable time each day to research your accounts, the executives and the industry. Time you just don’t have.

On the other hand if you don’t invest the time to conduct the due diligence you will get blindsided and inevitably lose deals. It’s a catch 22.

So how do you “get to know your customers better than they know themselves”?

Today, with the advent of Artificial Intelligence, there is new hope for B2B sales and marketing professionals.

xiQ accelerates sales and lead generation by taking the search out of research. xiQ closes the loop between account-based selling and account-based marketing by helping raise deal awareness among the sales reps and driving engagement through thought leadership. All in one integrated platform.

xiQ combines Artificial Intelligence with Human Intelligence to provide curated insights that empower B2B teams to sell and market smarter and faster. Please send your comments to [email protected]. Download the xiQ iPhone App or access the xiQ web app. Enter code b2be for your free version.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.