Sales

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May 22, 2018

Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based... Read More

April 3, 2018

Yes seriously! That may sound as ridiculous as the thousands of sales initiatives stuck in Account-Based Marketing (ABM) quagmire. xiQ offers a different and more direct route to personalizing B2B... Read More

April 27, 2017

Knowing your customers better than they know themselves is the golden mantra of sales success. Easier said than done! How do you stay on top of an ocean of constantly growing information? There are... Read More

February 3, 2017

Product Reviewed by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming... Read More

February 1, 2017

Social Listening a Key Strategic Imperative of ABM A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the... Read More

May 26, 2016

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience... Read More

October 23, 2015

Know Your Customer. Know your audience. Airbnb wildly miscalculated this week when they ran an ad campaign designed to shame the city of San Francisco for collecting the standard 14% hotel tax from... Read More

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