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August 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a... Read More

April 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a... Read More

April 6, 2018

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet... Read More

April 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the... Read More

March 28, 2018

Yesterday I was showing a detailed personality analysis generated by xiQ’s AI enabled engine to one of my prospects. “This is Creepy”! he said, upon reading his own profile.... Read More

June 21, 2017

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing... Read More

February 3, 2017

Product Reviewed by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming... Read More

February 1, 2017

Social Listening a Key Strategic Imperative of ABM A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the... Read More

June 8, 2016

Why I Developed xiQ? As a former VP of Sales and Marketing at SAP, I experienced firsthand the pain that B2B sales reps face every day. The never-ending battle to effectively engage with prospects... Read More

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