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A Business Case for Account-Based Marketing (ABM)

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a Read More

Increasing Customer Intimacy

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet Read More

Using Artificial Intelligence for Account Based Marketing

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the Read More

Are AI generated Personality Profiles CREEPY or the next KILLER SALES app?

Yesterday I was showing a detailed personality analysis generated by xiQ’s AI enabled engine to one of my prospects. “This is Creepy”! he said, upon reading his own profile. Read More

xiQ – the only mobile platform to bring Account-Based Selling & Marketing right into your hands – literally!

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing Read More

xiQ Is A Results Multiplier For Sales

Product Reviewed by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming Read More

Social Intelligence Accelerates Account Based Marketing

Social Listening a Key Strategic Imperative of ABM A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the Read More

Knowledge is the Currency of Business

Why I Developed xiQ? As a former VP of Sales and Marketing at SAP, I experienced firsthand the pain that B2B sales reps face every day. The never-ending battle to effectively engage with prospects Read More

xiQ selected a ‘Top Solution for Sales Intelligence’ by VentureBeat

xiQ just achieved another milestone! When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Read More

The Automation of Things (AoT)

Within the last year, we’ve seen everything from automobiles to robots obtain a greater sense of autonomous function. A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future Read More
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