At xiQ, we believe that personality matters and timing is everything, so we are revolutionizing how sales and marketing teams do business. xiQ offers an award-winning platform that features personality-driven insights into buying team and engagement solutions that accelerate sales and win deals faster. We are proud to be helping some of the largest B2B Enterprise sales and marketing teams across the world and we are looking to expand our team!
xiQ is looking for a Communication Specialist !If you love working in a fast-paced, collaborative environment where your work directly impacts revenue growth, apply now! You will join a team that is fun, focused, and driven to transform sales and marketing so that it provides relevant real-time value to every person it touches.
Responsibilities:- Planning, managing, and implementing the full Content Marketing Funnel Strategy. This includes planning a quarterly Content Calendar and producing the right content for each stage of the Marketing Funnel.
- Plan and manage the Monthly social media Calendar, which includes providing Briefs and Prompts to the designers, and writing Copy(s) and Captions for a full pre-approved Monthly Social Calendar.
- Create TOP of the funnel content with “Awareness” as a primary goal – this includes planning and creating awareness Blog Articles, Awareness Videos, Whitepapers, and already Published Webinars repurposing into Blogs, PDFS, and Slide Decks.
- Create MIDDLE of the funnel content with “Consideration” as the primary role – this would include drafting Comparisons Guide, Case Studies, Deeper Dive Webinars, Marketing Awards Program Signups & PR.
- Plan & produce the BOTTOM of the funnel Content with “Conversion” as a primary goal. This includes working on Client Testimonials, 3rd party g2 & Capterra product reviews, Influencer Marketing, etc.
- Work with 3rd party content publishers’ websites in the industry like Martech-related websites for Content Syndication and Content Distribution purposes to promote Brand Awareness, Generate Relevant Traffic, and Qualified Leads ICP.
- Connect with influential Media Outlets and Journalists to place stories about Company News and other initiatives.
- Create content regularly to grow the company’s footprint (Press Releases, Corporate Announcements, Creative Content, Industry Awards, Certification, Event Sign-Ups)
- Bachelors degree in communications, journalism, public relations, or a related field (essential).
- A minimum of 3 years experience in communications strategy development (essential).
- Excellent written and verbal communication skills.
- Works well under pressure and meets tight deadlines.
- Highly computer literate with capability in email, MS Office, and related business and communication tools.
- Content writing experience for all media platforms.
- Proven social media and networking expertise.
- Strategic and creative mindset.
- Meticulous attention to detail.