Email Marketing Specialist (2 Positions)

Job Category: Marketing
Job Type: Full Time
Location: Lahore

xiQ is seeking a Email Marketing Specialist who would be responsible for managing the company’s marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns, reports marketing and sales results to senior executives.

Description:
  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Upgrade our email templates using graphics, personalization and advanced features
  • Create smart email lists
  • List management
  • Reporting of each campaign via dashboards
  • Timely campaign management
  • Analyze data to get smart insights
  • Segment lists based on behaviors like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests and promotions that succeed through email.
Requirements
  • Minimum 2-3 years of proven work experience as an Email Marketing Manager or Digital Marketing Specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Familiarity with analytical and database tools
  • Ability to work under tight deadlines
  • BCS/BBA in Marketing, Digital Media or a related field.

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