Sr. Digital Marketing Manager

Job Category: Marketing
Number of Positions: 1
Job Type: Full Time
Location: Lahore
Responsibilities
  • Developing and executing highly personalized marketing campaigns that highlight the value of xiQ’s AI sales and marketing platform.
  • Inbound marketing to replenish sales pipeline with new leads,
  • Researching prospects and leads.
  • Executing outbound marketing by tracking and driving existing prospects through the buying cycle.
  • Developing and executing multi-touch drip campaigns and marketing automation workflows for drip campaigns.
  • Developing go to market strategies based on ideal customer profiles.
  • Creating content that uniquely positions xiQ in the B2B strategic sales and ABM/ marketing segments.
  • Building xiQ’s brand presence and identify unique brand value propositions.
  • Strategizing and writing Account-Based Marketing content.
  • Streamlining the xiQ buyers’ journey in discovery and buying stages.
  • Generating product literature for branded content and marketing materials.
Qualifications:
  • 5+ years of relevant experience in a fast-paced, collaborative environment
  • Bachelor’s Degree in Marketing or relevant discipline from a leading university
  • Strong understand of marketing technologies i.e. Salesforce, Marketo, Active Campaign or similar
  • Strong communication and interpersonal skills
  • Strong analytical and logical skills and detail oriented
  • Strong organizational and management skills
  • Comfortable working in a fast paced and goal-oriented role
The timings will be in the evening from 3pm -12pm

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