- Developing and executing highly personalized marketing campaigns that highlight the value of xiQ’s AI sales and marketing platform.
- Inbound marketing to replenish sales pipeline with new leads,
- Researching prospects and leads.
- Executing outbound marketing by tracking and driving existing prospects through the buying cycle.
- Developing and executing multi-touch drip campaigns and marketing automation workflows for drip campaigns.
- Developing go to market strategies based on ideal customer profiles.
- Creating content that uniquely positions xiQ in the B2B strategic sales and ABM/ marketing segments.
- Building xiQ’s brand presence and identify unique brand value propositions.
- Strategizing and writing Account-Based Marketing content.
- Streamlining the xiQ buyers’ journey in discovery and buying stages.
- Generating product literature for branded content and marketing materials.
- 5+ years of relevant experience in a fast-paced, collaborative environment
- Bachelor’s Degree in Marketing or relevant discipline from a leading university
- Strong understand of marketing technologies i.e. Salesforce, Marketo, Active Campaign or similar
- Strong communication and interpersonal skills
- Strong analytical and logical skills and detail oriented
- Strong organizational and management skills
- Comfortable working in a fast paced and goal-oriented role
The timings will be in the evening from 3pm -12pm