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Decoding Human Buying Behavior with Usman Sheikh

Discover the insightful discussion on the Sales Is King podcast, hosted by Dan Sixsmith, featuring Usman Sheikh, founder and CEO of xiQ, Inc. This episode explores the changing dynamics of B2B sales and the significant role generative AI plays in enhancing sales productivity. Usman shares his journey from architecture to software development, offering an in-depth look at xiQ’s core solution and its ability to decode human buying behavior using behavioral science.

In this engaging conversation, Usman explains how xiQ leverages behavioral science for hyper-personalized engagement throughout the sales cycle. He discusses how the application of AI in sales can significantly enhance email open and click-through rates and how personalized communication is crucial for building and nurturing relationships with prospects and clients. Additionally, Usman provides key insights on what to consider when evaluating AI solutions for sales, emphasizing the transformative power of AI in sales engagement.

Tune in to this episode of Sales Is King now to hear the full conversation with Usman Sheikh. Gain exclusive insights into how xiQ is transforming sales strategies and discover actionable tips to enhance your sales engagement.

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