Mastering B2B Sales with AI and Behavioral Science

In this special episode of The Sales Dojo Podcast, hosts Leon McCowan and Chris Dawson dive into an insightful discussion with Usman Sheikh, founder and CEO of xiQ, Inc., about the transformative power of AI in B2B sales. Usman introduces xiQ's innovative approach to augmented intelligence, which goes beyond mere data collection to provide actionable intelligence throughout the customer engagement lifecycle.

During this engaging discussion, Usman highlights the importance of understanding the psychometric personality types of potential clients and leveraging this knowledge to predict their communication styles. xiQ's platform not only does this, it also helps in building business cases, identifying sales triggers, and uses generative AI to create highly targeted and personalized demand generation campaigns. This holistic approach ensures that salespeople are well-equipped to handle long B2B sales cycles involving multiple decision-makers, making it easier to negotiate and close deals effectively.

If you're in the B2B space and looking to gain a competitive edge, this episode is a must-listen. Watch the full episode of The Sales Dojo Podcast now and discover how you can revolutionize your sales approach with xiQ.