Personalization at Scale: Using AI to Enhance Sales Engagement

As B2B companies increasingly adopt product led growth (PLG) strategies, the focus is shifting from traditional sales methods to using the product itself as the primary engine for customer acquisition and retention. In this compelling episode of the Product Led Growth Leaders Podcast, hosted by Thomas Watkins, Usman Sheikh, founder and CEO of xiQ, reveals how AI is transforming PLG by enabling personalized sales engagement at scale.

Usman dives deep into the challenges posed by conventional sales techniques and demonstrates how AI-driven personalization can overcome these barriers by processing vast datasets in real-time. By harnessing the power of behavioral science and advanced AI, xiQ is redefining the way sales teams connect with prospects. Usman also shares an insider’s view of xiQ’s innovative culture, its dynamic team structure, and the PLG strategies driving its success.

Tune into this episode of Product Led Growth Leaders now to hear the full conversation with Usman Sheikh. Gain exclusive insights into how xiQ is revolutionizing sales engagement, enabling sellers to forge meaningful connections with their prospects.