The Blueprint for Precision Selling in the Age of AI

Sales strategies that worked yesterday may not be enough to tackle tomorrow’s challenges. In this episode of The B2B Growth Blueprint podcast, host Mark Osborne and Usman Sheikh, founder and CEO of xiQ, discuss how AI and behavioral science are reshaping sales from mere transactions into precision-driven, buyer-focused relationships.

Usman shares how crafting an Ideal Customer Profile (ICP) goes beyond traditional data by incorporating contextual understanding. Discover how xiQ leverages third-party intent data to transform sales processes, enabling teams to identify opportunities and respond effectively to market changes. He also explains how xiQ’s real-time intelligence is poised to co-pilot sales conversations, enhancing engagement.

Listen to the full episode now to discover how to future-proof your B2B sales approach and drive better results with AI-powered insights.