WATCH THIS WEBINAR
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Date & Time
THURSDAY, JULY 15, 8 AM PDT/ 11 AM EDT
B2B buying decisions are often made by groups rather than individuals. The availability of quality information through digital channels has made buyers more informed than ever. Resultingly, these groups may complete most of the decision-making process before approaching sellers, which completely alters the dynamics of the sales process.
With sales reps having roughly 5-6% of a customer’s time during their B2B buying journey, how can sellers understand the mindset of every individual in the buying group and take calculated measures?
In a session Scott Gillum, CEO at Carbon Design, along with Usman Sheikh, CEO at xiQ, address how to understand the evolving dynamics of B2B buying groups.
Why watch this webinar?
The session entails how to:
- Navigate the evolving B2B buyer’s journey,
- Position your distinctive value addition to assist clients in making informed decisions,
- Accelerate your basic analytics into the realm of AI-powered insights.
Who should watch this webinar?
This session is open for all. CxOs, Chief Sales Officers, Chief Revenue Officers, Chief Marketing Officers, Presidents, VPs and Directors of Sales and Marketing, Account Executives and Account-Based Marketing (ABM) Leaders MUST watch this webinar.
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