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DATE:
THURSDAY, JULY 15, 2021

TIME:
8 AM PDT/11 AM EDT

WATCH THIS WEBINAR

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    Date & Time

    THURSDAY, JULY 15, 8 AM PDT/ 11 AM EDT

    B2B buying decisions are often made by groups rather than individuals. The availability of quality information through digital channels has made buyers more informed than ever. Resultingly, these groups may complete most of the decision-making process before approaching sellers, which completely alters the dynamics of the sales process.

    With sales reps having roughly 5-6% of a customer’s time during their B2B buying journey, how can sellers understand the mindset of every individual in the buying group and take calculated measures?

    In a session Scott Gillum, CEO at Carbon Design, along with Usman Sheikh, CEO at xiQ, address how to understand the evolving dynamics of B2B buying groups.

    Why watch this webinar?

    The session entails how to:

    • Navigate the evolving B2B buyer’s journey,
    • Position your distinctive value addition to assist clients in making informed decisions,
    • Accelerate your basic analytics into the realm of AI-powered insights.

    Who should watch this webinar?

    This session is open for all. CxOs, Chief Sales Officers, Chief Revenue Officers, Chief Marketing Officers, Presidents, VPs and Directors of Sales and Marketing, Account Executives and Account-Based Marketing (ABM) Leaders MUST watch this webinar.

    For more information, email us at [email protected]

    MEET THE EXPERTS

    SCOTT GILLUM

    Founder & CEO

    Carbon Design

    Scott is the founder and CEO of Carbon Design, a marketing services firm focused on serving the needs of companies using a unique and agile delivery model.

    Previously he was the DC Office President, Channel Marketing practice leader and Challenger Marketing Alliance Partner at gyro, the world’s largest B2B agency and an Ad Age’s B-to-B Agency of the Year. Prior to that he spent 12 years as a partner at a management consulting firm. Over his career, Scott has been the head of marketing for an INC 500 firm and served as the interim CMO of a Fortune 500 company.

    Usman Sheikh

    Founder & CEO

    xiQ

    Usman Sheikh is Founder and CEO of silicon valley based xiQ, Inc. a next-generation, AI-powered, SaaS platform for B2B sales and marketing.

    Prior to founding xiQ, Usman served as Vice President with SAP, SE, where he held leadership positions in Product Management, Sales Enablement and Digital Commerce globally. He left SAP to pursue his passion of developing next-generation technologies using AI on the intersection of B2B Sales and Marketing.

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