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ABM IN THE AGE OF AI: PERSONA vs PERSONALITY BASED MARKETING

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Understanding the personality and motivations of your buyers is key to building trusted relationships.

Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles. However, this broad categorization and stereotyping based on the traits of a group doesn’t work anymore. 

xiQ is the only platform that leverages AI to move beyond persona-based marketing to personalize engagement based on the individual personality traits of each buyer. This intelligent personalization humanizes the B2B experience, builds trusted relationships and accelerates deals. 

In this webinar, you will learn how to use personality-based marketing to:

  • Gain buyer-specific DISC insights 
  • Analyze first-hand intent data to qualify leads 
  • Custom tailor your marketing and sales
  • Scale 1:1 personalization

Who should watch this webinar?

CMOs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar. This session is OPEN for All. 

For more information, email us at [email protected] or call +1 650 815-4015 ext. 700.

About the presenter

Usman Sheikh

Usman Sheikh

Usman Sheikh is Founder and CEO of silicon valley based xiQ, Inc. a next-generation, AI-powered, SaaS platform for B2B sales and marketing. Companies using xiQ include: AWS, Accenture, Nutanix, Symantec, Autodesk, Salesforce, Genpact and many more. 

Prior to founding xiQ, Usman served as Vice President with SAP, SE, where he held leadership positions in Product Management, Sales Enablement and Digital Commerce globally. While at SAP, Usman learned the nuances of developing, selling and deploying large scale, enterprise-class B2B systems. He left SAP to pursue his passion of developing next-generation technologies using AI on the intersection of B2B Sales and Marketing.

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