WATCH THIS WEBINAR
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Understanding the personality and motivations of your buyers is key to building trusted relationships.
Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles. However, this broad categorization and stereotyping based on the traits of a group doesn’t work anymore.
xiQ is the only platform that leverages AI to move beyond persona-based marketing to personalize engagement based on the individual personality traits of each buyer. This intelligent personalization humanizes the B2B experience, builds trusted relationships and accelerates deals.
In this webinar, you will learn how to use personality-based marketing to:
- Gain buyer-specific DISC insights
- Analyze first-hand intent data to qualify leads
- Custom tailor your marketing and sales
- Scale 1:1 personalization
Who should watch this webinar?
CMOs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar. This session is OPEN for All.
For more information, email us at [email protected] or call +1 650 815-4015 ext. 700.