Navigating Buying Groups
Using Personality Insights
To succeed in B2B sales, you need to understand the mindset driving each individual in the buying group and address their specific motivations. In this webinar, Usman Sheikh, CEO and Founder, and Leela Gill, CMO at xiQ, Inc. has explained the B2B buying process and how to analyze buyer group mindset with personality insights, and strategically navigate the buying group dynamics to win deals.
What are the different personality types and why they matter for buying groups
How to use buyer groups analysis to close deal faster
Examples of enterprises using buyer group analysis to build trust and brand