B2B Sales:

Navigating Buying Groups
Using Personality Insights

To succeed in B2B sales, you need to understand the mindset driving each individual in the buying group and address their specific motivations. In this webinar, Usman Sheikh, CEO and Founder, and Leela Gill, CMO at xiQ, Inc. has explained the B2B buying process and how to analyze buyer group mindset with personality insights, and strategically navigate the buying group dynamics to win deals.

Key Takeaways
  • What are the different personality types and why they matter for buying groups
  • How to use buyer groups analysis to close deal faster
  • Examples of enterprises using buyer group analysis to build trust and brand


Usman Sheikh

Founder & CEO, xiQ, Inc.

Leela Gill

Chief Marketing Officer, xiQ, Inc.



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