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PERSONALITY-DRIVEN ENGAGEMENT

IT’S THE PEOPLE, NOT THE ACCOUNTS

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Date & Time

THURSDAY, MAY 14, 8 AM PDT/ 11 AM EDT

Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust. Simply bundling up individuals into monolithic accounts adds insult to injury.

Introducing Personality-Driven Engagement (PDE) by xiQ, a new way of connecting with an audience of one – at scale! xiQ combines AI with behavioral science to understand what motivates and drives people. Addressing individuals at a personal level provides an unprecedented advantage to influence and build trusted relationships.

Key takeaways: 

  • Do you understand the mindset of your buying groups?
  • Can you differentiate between go-getters, advocates, and nay-sayers?
  • Does your content appeal to different personality types?
  • Is your Account-Based Marketing (ABM) program agile and delivering ROI?

Who should watch this webinar?

CMOs, CROs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar. This session is OPEN for All. 

For more information, email us at [email protected] or call +1 650 815-4015 ext. 700.

MEET OUR PANEL

SCOTT GILLUM

Founder & CEO

Carbon Design

Scott Gillum is the Founder & CEO of Carbon Design with deep marketing expertise and experience gained through 25 years spent in the advertising and management consulting industry. Scott has also worked as Office President, Channel Marketing practice leader, and Challenger Marketing Alliance Partner at gyro, the largest B2B agency in the world and Ad Age’s 2016 B2B Agency of the Year.

Scott writes a semi-monthly columnist for MediaPost and his articles have appeared in Forbes, Fortune, Adage, the Huffington Post, IoT Daily, as well as in various books, including Squandering America’s Future.

USMAN SHEIKH

Founder & CEO

xiQ, Inc.

Usman Sheikh is Founder and CEO of silicon valley based xiQ, Inc. a next-generation, AI-powered, SaaS platform for B2B sales and marketing.

Prior to founding xiQ, Usman served as Vice President with SAP, SE, where he held leadership positions in Product Management, Sales Enablement and Digital Commerce globally. While at SAP, Usman learned the nuances of developing, selling and deploying large scale, enterprise-class B2B systems. He left SAP to pursue his passion of developing next-generation technologies using AI on the intersection of B2B Sales and Marketing.

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