WATCH THIS WEBINAR
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Date & Time
THURSDAY, MAY 14, 8 AM PDT/ 11 AM EDT
Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust. Simply bundling up individuals into monolithic accounts adds insult to injury.
Introducing Personality-Driven Engagement (PDE) by xiQ, a new way of connecting with an audience of one – at scale! xiQ combines AI with behavioral science to understand what motivates and drives people. Addressing individuals at a personal level provides an unprecedented advantage to influence and build trusted relationships.
Key takeaways:
- Do you understand the mindset of your buying groups?
- Can you differentiate between go-getters, advocates, and nay-sayers?
- Does your content appeal to different personality types?
- Is your Account-Based Marketing (ABM) program agile and delivering ROI?
Who should watch this webinar?
CMOs, CROs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar. This session is OPEN for All.
For more information, email us at [email protected] or call +1 650 815-4015 ext. 700.