B2B Marketing:

Build Trusted Relationships

Using First-Party Intent Data

Every business adheres to one fundamental principle — to get people to know, like, and trust you. And with intent data infused into your marketing strategy, you’ll have access to insights that will help you become liked, trusted, and boost sales.

In this webinar, Usman Sheikh, CEO and Founder, and Leela Gill, CMO at xiQ, Inc. will show you how to use first-party intent data to develop strategic marketing campaigns that exponentially boost sales.

Key Takeaways:
  • How to use first-party intent data to gain precision buyer insights
  • Examples of powerful campaigns that generate 10x higher engagement
  • How to individualize every interaction with every buyer


Usman Sheikh

Founder & CEO, xiQ, Inc.

Leela Gill

Chief Marketing Officer, xiQ, Inc.



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