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B2B Marketing:

SmartSourced™ Content - Individualize

B2B Selling at Scale

The biggest challenge faced by marketers is consistently engaging prospects.

In this webinar, Usman Sheikh, Founder and CEO, and Leela Gill, CMO at xiQ, show you how to use SmartSourced ™ content by xiQ to create campaigns that yield 10x higher engagement, 90 percent faster, at 1/10th the cost.

Key Takeaways:
  • The difference between individualization and personalization
  • What is Smart Sourced Content?
  • What are Smart Sourced Audiences?
  • ROI expectations and how to measure it

Speakers

Usman Sheikh

Founder & CEO, xiQ, Inc.

Leela Gill

Chief Marketing Officer, xiQ, Inc.

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