Go-To-Market Imperatives
in the New B2B Landscape
A discussion with Qabil Shah
Global Marketing Director, NUTANIX
The traditional in-person, high-touch, B2B sales and marketing model has been permanently replaced by digital and virtual selling. Coupled with the great resignation these changes demand new Go-To-Marketing imperatives. In this webinar Qabil Shah, Global Marketing Director, Nutanix along with Usman Sheikh, CEO and Leela Gill, CMO at xiQ discuss how large global sales and marketing teams are tackling the new Go-To-Market imperatives of B2B sales.
You will learn:- ABM Trends in 2022 (Is ABM Dead?)
- How to Differentiate in a 6-Second World?
- The move to Agile Demand Centers
Presenters
Usman Sheikh
Founder & CEO, xiQ, Inc.
Leela Gill
Chief Marketing Officer, xiQ, Inc.
Go-To-Market Imperatives
in the New B2B Landscape
A discussion with Qabil Shah
Global Marketing Director, NUTANIX
The traditional in-person, high-touch, B2B sales and marketing model has been permanently replaced by digital and virtual selling. Coupled with the great resignation these changes demand new Go-To-Marketing imperatives. In this webinar Qabil Shah, Global Marketing Director, Nutanix along with Usman Sheikh, CEO and Leela Gill, CMO at xiQ discuss how large global sales and marketing teams are tackling the new Go-To-Market imperatives of B2B sales.
You will learn:- ABM Trends in 2022 (Is ABM Dead?)
- How to Differentiate in a 6-Second World?
- The move to Agile Demand Centers
Presenters
Usman Sheikh
Founder & CEO, xiQ, Inc.
Leela Gill
Chief Marketing Officer, xiQ, Inc.