Personality-based Selling is a must-have for every B2B Seller and Marketer
Justifying the value and the cost of your product is a tough conversation that your client champions have to have with their stakeholders.
You might be very good at explaining the value of your products to your clients BUT are your client champions equipped to convince the other stakeholders?
Author of The Challenger books & Former Vice President at Gartner
Founder & CEO, xiQ, Inc.
Brent Adamson and Usman Sheikh talk about:
- What is personality-driven sales and marketing?
- How challenging it is to prove the value, cost, and ROI of Martech platforms to CFOs?
- How do Personality-driven sales create immediate value?