The best sales reps are not born into the President’s club. They earn their way there. They follow a process. They build relationships. They study and research the clients’ business and deeply understand the pain points. They become trusted advisors.

Often, sales and marketing teams are not aligned, and leads coming in from marketing are not actioned. We believe that sales reps do not have the time to do in-depth research and that they are not connecting deeply enough to understand their buyers' personal motivations.

So, we set out to apply design thinking to solve this situation – and xiQ was born.

A proprietary platform that combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions.