Productivity in the B2B industry did not suffer during the recent pandemic. As a matter of fact, productivity went up 10-fold in many instances. The reason that most B2B companies were able to ride out the storm reasonably unscathed, and some actually prospered, is the prevalence of digital and virtual technologies that were already in place and allowed people to work remotely.

B2B sales is also experiencing a productivity and economic boom driven by innovations in digital and smart technologies. B2B sales and marketing, as we have known it, has irreversibly changed – and for the better. Sales pitches that were previously conducted through in-person meetings are now delivered virtually. The post-pandemic economic boom promises radical shifts in productivity. For example, with new virtual and smart technologies in place, B2B sales reps increased their out-bound call rate by as much as 10 times!

Listen to Fareed Zakariya talk about the role innovation is playing in rebooting and boosting the post pandemic economy to record growth. He discusses how sales productivity has gone up 10x!

Is your sales productivity lagging? xiQ is at the forefront of using Data Science and Machine Learning to drive 10x productivity for sales and marketing teams. Schedule time with us to see how xiQ can jumpstart your sales and marketing reboot.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.