How xiQ Enables Value-Based Selling

B2B sales are experiencing a revolutionary shift from traditional, hard-selling tactics to a focus on genuine value creation for clients. At the core of this new approach is value-based selling, which empowers sales teams to thoroughly understand their buyers, communicate more effectively, and swiftly adapt to market changes. A focus on the value that a seller can deliver is the most influential factor in a buyer’s purchase decision. At the forefront of this transformation is xiQ, an AI-enabled sales and marketing platform that transforms salespeople into business advisors by empowering them to understand and address buyer needs at a deeper level. 

Let’s explore how xiQ achieves this and why it’s a game-changer for modern sales strategies.

xiQ shines in its ability to enhance upselling opportunities. Traditionally, salespeople struggled to upsell products due to a lack of comprehensive product knowledge and the time-consuming process of consulting with solution engineers. xiQ addresses this by leveraging its vast business knowledge bases to help salespeople understand both the personal and organizational challenges of their clients. These deep insights allow them to propose tailored solutions that are more likely to resonate and lead to successful upselling. 

Communication is a critical component of the sales process, yet crafting the right message can be daunting. xiQ’s AI-powered assistant, Gilroy, simplifies this by generating well-informed, contextually relevant communication. Whether it’s writing a proposal, responding to an RFP, or composing a personalized email, Gilroy can do it all in seconds. It even considers the unique personality traits of the recipient, increasing the likelihood of a positive response. This not only saves time but also enhances the quality and effectiveness of sales communication.

Staying informed about the latest developments in a target company or industry is crucial for timely and effective sales interactions. xiQ provides real-time news and updates that are not typically available through other sales tools. Whether it’s a merger, a new CEO appointment, or a significant market event, xiQ keeps sales teams in the loop, allowing them to respond quickly and strategically. These capabilities ensure that salespeople can capture and retain the attention of their prospects and clients, fostering stronger relationships and higher conversion rates.

Expanding the customer base is a key strength of xiQ. The platform’s capability to create contextually relevant content and insights enables sales teams to engage effectively with new prospects. By understanding the interests and specific needs of potential clients, xiQ assists in crafting compelling messages and content that truly resonate. This precise targeting fosters more meaningful interactions and increases the likelihood of converting prospects into clients. Additionally, xiQ’s platform facilitates demand generation campaigns by allowing you to curate content from the most reliable sources to construct a newsletter that xiQ refers to as a Digest. These are excellent instruments for generating industry thought leadership, nurturing campaigns, and demand generation.

The comprehensive capabilities of xiQ come at a fraction of the cost of traditional methods. While hiring a dedicated research assistant might cost $6,000 to $10,000 per month, xiQ provides a comprehensive solution starting at under $300* per month (97% cost reduction). This makes it an attractive option for businesses looking to optimize their sales processes without breaking the bank.