Revolutionizing Sales: The Marriage of Psychology and AI in the B2B Arena

Generative AI is revolutionizing the landscape of B2B sales, distinguishing itself significantly from conventional Artificial Intelligence. By tapping into its capabilities, businesses witness a transformative change, enabling sales professionals to enhance their productivity and secure deals more efficiently.

In an insightful session, Usman Sheikh, founder and CEO of xiQ, Inc., joined Bob Woods, host of Making Sales Social, to explore the untapped potential and promises that generative AI brings to the fast-evolving sphere of B2B sales.

Watch as Usman and Bob discuss how generative AI stands apart from traditional AI models, and how it is shaping the future of sales strategies. They highlight the risks, such as the concern of sales professionals potentially losing their jobs, and also share the positive influence AI can have on sales roles.