AI Powered Sales and Marketing:

Transforming B2B Relationships in the Digital Era

Personalized messaging in B2B sales and marketing is crucial for establishing meaningful connections with prospects. It allows salespeople to tailor their communication strategies to address the specific needs and interests of each client, fostering trust and lasting relationships.

Usman Sheikh, founder and CEO, xiQ, joined Donna Peterson, host of the B2B Marketing Excellence podcast, for an insightful discussion on the importance of personalized messaging in sales and marketing.

Watch as Usman and Donna talk about the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling. The conversation also touches on the value of post-sales support and innovation in vendor selection.