How GenAI Can Help Salespeople to Abandon Fear-Based Sales Tactics

Explore the transformative impact of generative AI in B2B sales strategies in this insightful episode of The Sales Strategist Podcast, hosted by Tobia La Marca. Usman Sheikh, founder and CEO of xiQ Inc., shares his expert perspective on shifting away from traditional, often fear-based sales tactics towards more innovative and empathetic approaches. With his background at SAP and extensive experience as a tech entrepreneur, Usman explains how xiQ integrates behavioral science and cutting-edge AI technology to redefine how sales teams engage and connect with clients.

The conversation explores how xiQ’s use of generative AI enables sales teams to craft personalized communications that resonate deeply with clients, enhancing empathy and effectiveness in sales practices. Usman’s expertise illuminates the discussion as he offers practical tips on utilizing AI to not only reach but genuinely connect with prospects, thereby improving engagement and conversion rates.

Tune into this episode of The Sales Strategist Podcast to learn from Usman Sheikh’s vast experience in AI and sales, and discover how you can transform your sales strategy to better understand and meet the needs and interests of your clients. This episode is essential for sales professionals looking to enhance their strategies with the latest advancements in AI technology.