Humanizing B2B Sales and Marketing Through AI

Marketing and sales are numbers-driven fields, filled with data, analysis, and research. The traditional approach can work, but can also potentially alienate existing customers or deter prospective ones. One solution to this is personalizing and humanizing any sales efforts. So how can businesses include this aspect in their marketing?

xiQ is a generative AI-powered sales and marketing platform that helps salespeople forge deeper connections with their prospects. This episode explores the secrets behind xiQ's success, illustrating how personalized sales tactics can not only enhance customer relationships but also set your business apart in a crowded marketplace.

Tune into the Revenue Engine Podcast and watch as host Alex Gluz interviews Usman Sheikh, the founder and CEO of xiQ, to break down the process of personalizing sales. They talk about the power of AI to connect with customers, understanding the behavioral code in people, and making your mark in an oversaturated market. They also explain the way to maximize email marketing and where the field is heading in the future.