B2B sales and marketing requires individualized interactions with every single person in the decision-making cycle. It is humanly not possible to analyze all the signals and data points that influence the buyer’s decision. These range from the individual behavioral traits and sentiments of the buyers making up the buying group all the way to the news and events shaping the business landscape.

xiQ uses data science and ML to analyze large amounts of unstructured public data to extract value-added insights for each stage of the buyer’s journey. We call this Augmented Intelligence (AI). Not only does xiQ quadruple sales efficiency and productivity, but it also injects emotional intelligence into the sales process. Net result – 18-25% increase in sales.

xiQ uses data science and ML to analyze large amounts of unstructured public data to extract value-added insights for each stage of the buyer’s journey. We call this Augmented Intelligence (AI). Not only does xiQ quadruple sales efficiency and productivity, but it also injects emotional intelligence into the sales process. Net result – 18-25% increase in sales.

To make individualization a ubiquitous part of every client and prospect interaction, xiQ is now available within Microsoft Outlook. With the release of xiQ for Microsoft Outlook, every Outlook user will be able to access xiQ’s personality-based insights to individualize every interaction.

To make individualization a ubiquitous part of every client and prospect interaction, xiQ is now available within Microsoft Outlook. With the release of xiQ for Microsoft Outlook, every Outlook user will be able to access xiQ’s personality-based insights to individualize every interaction.

xiQ allows B2B sales professionals to

  • AIMindfully engage customers, boost productivity, and drive revenue growth
  • AIEngage, inspire, and convert more customers
  • AIGain intelligence at every stage of the sales cycle
  • AIUnify sales and marketing

xiQ combines behavioral science with AI to help raise the emotional intelligence of sales and marketing teams, and drive mindful sales that result in closing bigger deals faster.

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About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.