B2B Sales IS Challenging

Researching, nurturing, monitoring customer engagement, and managing lead quotas all while juggling multiple accounts is a tall order for anyone. No wonder only 53% of reps meet their quota!

Sales Professionals Must Become More Agile

The ability to seamlessly transition from engaging with different stakeholders at the right time, to managing customer relations while hitting the numbers is paramount. Agility drives momentum.

The Changing Role of the B2B Sales Rep

Buyers are not interested in mere sales pitches. Buyers are looking for trusted advisors who are knowledgeable of their industry and can introduce new ideas and game changing innovations. Being plugged-in, real-time, 24×7, is a prerequisite for all sales reps.

Introducing xiQ PULSE

Just as doctors measure the pulse of their patients to determine their health, xiQ’s PULSE is an AI-enabled heat map that helps sales reps prioritize their accounts and gauge the readiness of their prospects based on “Sales Trigger” activity in the account.

Finger on the PULSE

“Timing is everything in B2B Sales”, says Usman Sheikh CEO and founder of xiQ. “Knowing when to engage with prospects is a key differentiator. Successful sales reps proactively leverage breaking news and events to initiate discussions and build relationships with their prospects”.

Designed to provide a holistic overview and real-time updates on accounts, xiQ helps sales reps engage prospects faster and in a more personalized manner than ever before.

xiQ uses AI to provide sales reps with the ability to determine unique attributes of their accounts and tap into a particular buying propensity.

With xiQ’s PULSE sales reps focus their precious time on value-based selling and relationship building with the right prospects at the right time.

xiQ brings about agility and injects intelligence in to the B2B buyers’ journey and sales processes.

Sales Triggers

A Sales Trigger is a news item that warrants an immediate action from the sales rep. For example, M&A announcements or CxO’s in the news or executives changing jobs or new business and new product launches are examples of Sales Triggers. xiQ helps sellers stay on top of their prospects and industry by categorizing corporate news into 19 Sales Triggers. xiQ pushes individual Triggers, as alerts, so that sales reps are always plugged into their accounts

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.