Marketing After the Pandemic

Historically, depressions have inflamed automation anxiety. In the US, the machinery debates of the 1920s and 30s began with labor secretary James J. Davis’s famous 1927 speech. Fast-forward to the current decade and innovators, thought-leaders and economists have all talked about transforming businesses with AI and technology for years. Dismally, adoption has remained uneven and often met with averseness among some sectors. As COVID-19 has tipped the world into global recession in a matter of weeks, it has tellingly served as a forcing function to accelerate technological transformation across the globe.As the pandemic reignites initiatives by corporations to integrate their architecture with digital mediums, it also brings with it the many challenges of adjusting to the new normal, driving sustainability and long-term prosperity with technology. B2B marketers are not immune to the struggles of achieving tangible results out of their virtual initiatives.

How Effective is the Move to Digital Mediums?

Let’s analyze what this means in the context of marketing. Marketers are investing efforts into targeting prospects over LinkedIn with content marketing, field marketing personnel and sales enablement teams are conducting meetings with prospects virtually.

There is no denying the innumerable benefits such as significantly lower travel budgets and the abated costs from suspended networking events now that work is remote. Yet, the challenges of personalizing communication, understanding, and influencing buyers in the absence of face-to-face interactions, segmenting audiences, and targeting the right people with the right messaging are arrayed against marketers with a renewed force. Let’s not forget that after the lockdown is over, remote working will be the new normal and we might do away with expensive in-person networking events altogether.

Now is the time to think about not just adopting technology, but to decide how pandemic-proof activities to thrive when we come out of lockdown. Should marketers fail to plan for the future, they will have to pay the debt of being stuck with antediluvian and ineffective infrastructures.

xiQ Spearheads New AI-Powered B2B Marketing with Personality-Based Marketing

Realizing the shift to the new normal, xiQ is addressing real-time challenges faced by marketers, enabling personalized content marketing at scale, and guaranteeing exceptional results with it’s intuitive, easy-to-use tools.

Transform Field Personnel to Account-Based Marketing

xiQ’s end to end content development and execution capabilities along with real-time, razor sharp insights on companies and prospects are quickly transforming field marketers to ABM. Field marketers can shift gears from in-person lead generation efforts to fostering targeted, account management using xiQ with little to no training.

Understand Your Buyers

xiQ pioneers Personality-Based Marketing by leveraging AI to provide highly customized personality insights (DISC) on individuals. xiQ’s engine analyzes the publicly available digital footprint of an individual and predicts their personality type and makes recommendations on how to market and sell to that individual.

Segment Audience by Personality Type

xiQ’s engine segments your list into personality types and provides you recommendations on how to communicate with prospects. For example, a dominant personality would prefer to be communicated in a very crisp, short manner, whereas influencing people like expressive language.

Influence Buyers with Engaging Campaigns

The secret to winning more deals is to influence your buyers earlier in their decision-making process without them even realizing it. This means nurturing prospects with educational and value-added content while maintaining a consistent frequency of cadence. xiQ’s AI-assisted curation let’s you build and execute engaging campaigns – in minutes. xiQ also allows marketers to select content to match the personality type of the recipient. This directly translates into 10x – 15x higher engagement rates. By combining third-party content with your own creatives, xiQ establishes frequent and more topical cadence with prospects.

Delivers Highest Yield and Productivity

xiQ is repurposing field marketing teams quickly, increasing productivity and delivering the best cost-to-yield results including

  • 10x-15x higher engagement
  • 95% faster campaign execution
  • 90% lower cost

Companies need to realize that AI tools that bring marketers and sellers closer to buyers are the future of business and the need to invest intelligently in smart tools. xiQ kick starts marketing right now, delivers on the promise of AI and the promise of long-term sustainability.

ABOUT THE AUTHOR

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is founder and CEO of xiQ, Inc. xiQ has been developed on three principles:

  • Leverage AI to reimagine the buyer’s journey and customer engagement
  • Use of mobile technology to provide ubiquitous access to business-critical information
  • Design thinking to develop user-centric experiences

Prior to founding xiQ, Usman was a Vice President with SAP, SE where he had the first-hand experience with ABM and B2B Sales. Usman has worked in over 40 countries and lived in Singapore, Germany, and the United States. Currently, he resides in the Silicon Valley, San Francisco Bay Area.