“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson”.
Source: CEB Global
Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. A thought leader is one whose views on a subject are taken to be authoritative and influential.

Engage early influence early

In order for you to influence buyers earlier it’s imperative that you become a thought leader. Engage earlier and influence early.

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. Creating stand-out content that is relevant, engaging, and useful takes an incredible amount of time, expertise and money.

AI meets B2B marketing

Artificial Intelligence (AI) allows us to perform tasks at a scale that has not been possible as of yet. One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content.

xiQ’s AI-powered Workbench curates millions of content sources and lets you create personalized content (thought leadership Digests) for distribution to prospects, customers, partners and account teams – IN MINUTES!

Thought leadership digests not newsletters

Unlike newsletters that promote your achievements and are perceived as sales collateral, thought leadership Digests drive exponentially greater engagement because they are a source of curated information that your audience actually values. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. The curation speed and accuracy offered by xiQ presents unprecedented opportunities:

  • Branded Digests project your brand and establish thought leadership.
  • Stay in front of your audiences longer, and more frequently,
  • Ignite your social media channels
  • Gain new subscribers.
  • Curate content from trusted sources to support your thesis
  • Publish your own thought leadership digests and strengthen your position in the market.
  • Add your own collateral – blogs, whitepapers etc., and personalize for each customer
  • Publish your digests via email targeting your mailing list
  • Personalize for Account-Based Marketing.
  • xiQ Interfaces with all the leading marketing automation platforms allowing you to publish your digest through your existing systems. Or,
  • Use xiQ’s email Marketing platform to execute end-to-end.
  • Track and measure customer engagement through the xiQ Analytics Dashboard.

Higher engagement means better quality leads. More frequent engagement allows you to engage when the prospect is ready.

Our results speak for themselves! More higher quality leads.

Buyers are looking for thought leaders.

With xiq you just became one.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.