Five months ago, almost overnight, B2B sellers and marketers lost the ability to conduct in-person engagement with their clients and prospects.

What followed was an erratic shift in marketing budgets, travel cost slashes and layoffs. Field marketing is being redefined. Forward-thinking marketing teams view this down time as an opportunity to retool and upskill: “AI is the game-changer and right now is the time to inject AI into sales and marketing teams”.

“The fundamentals of B2B sales stay the same – B2B sales is about building emotional connections and establishing trusted relationships with buyers”.

xiQ uses AI to “humanize” b2b interactions. Our expert users have put together a list of “best-practices” on how they used xiQ to develop their personal brand and close more deals faster:

Understand Your Buyer

All relationships are based on empathy. Start by getting to understand your buyer. Is he/she approachable or a skeptic? Knowing these answers can save valuable time and avoid debilitating faux pas.

Beyond the CV is the Personality. xiQ’s AI-generated DISC personality insights help you uncover the person behind the business facade. xiQ provides 7 custom-tailored engagement strategies for each person.

You can look up anyone before your next zoom call or email outreach and within seconds understand their preferences and start communicating effortlessly.

Understand your Buyer
Understand your Buyer

Understand Your Buyer

All relationships are based on empathy. Start by getting to understand your buyer. Is he/she approachable or a skeptic? Knowing these answers can save valuable time and avoid debilitating faux pas.

Beyond the CV is the Personality. xiQ’s AI-generated DISC personality insights help you uncover the person behind the business facade. xiQ provides 7 custom-tailored engagement strategies for each person.

You can look up anyone before your next zoom call or email outreach and within seconds understand their preferences and start communicating effortlessly.

Understand your Accounts

Understand Your Accounts

You know you have closed the deal when your prospect says: “You understand my business!” Tracking multiple accounts and buyers through long sales cycles is tedious.

xiQ’s AI-powered sales intelligence platform is a one-stop-shop that provides “all the information I need as a salesperson right at my fingertips”. xiQ provides real-time alerts on companies to ensure sellers don’t get blind sided.

Sharing relevant business information with clients and prospects, builds your reputation and brand as a trusted advisor.

Build Your Digital Reputation

“Before people decide what they think of your message they decide what they think of you!”

In the post-COVID 19 environment owning an excellent digital reputation is not just a “nice-to-have” but a “must-have”.

xiQ curates relevant articles for you based on your preferences, saving valuable time. The app provides real-time alerts and daily emails on the most relevant news of the day. Sellers can share articles and start conversations with Buyers directly through email or via LinkedIn.

xiQ’s user group surveys provide business insights on the application of AI to B2B sales and marketing. We will continue to share the findings of our research on how AI is changing B2B and how AI can be used to “humanize” B2B.

ABOUT THE AUTHOR

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is founder and CEO of xiQ, Inc. xiQ has been developed on three principles:

  • Leverage AI to reimagine the buyer’s journey and customer engagement
  • Use of mobile technology to provide ubiquitous access to business-critical information
  • Design thinking to develop user-centric experiences

Prior to founding xiQ, Usman was a Vice President with SAP, SE where he had the first-hand experience with ABM and B2B Sales. Usman has worked in over 40 countries and lived in Singapore, Germany, and the United States. Currently, he resides in the Silicon Valley, San Francisco Bay Area.