Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the luckier you get. In fact, many sales leaders have adopted Seneca’s quote and replaced the word “luck” with “success.”
The difference is subtle, but the meaning is vastly changed. Luck happens to us. Success is made.
“THERE IS NOTHING MORE EXPENSIVE THAN A MISSED OPPORTUNITY.” –H. JACKSON BROWN, JR.
There are simple things you can do every day to place yourself at the center of the preparation/success intersection and avoid missing opportunities.
1. Strengthen Relationships
It’s all about engagement and follow-up, in person, on the phone, and online. Your relationship begins before you meet a prospect and continues after you’ve made the sale. A strong relationship means repeat business and referrals.
2. Seek Feedback And Ask Questions
You don’t know what you don’t know. And that’s where the biggest opportunities lie. Ask how things could be improved. Ask what’s missing. Ask for new ideas. Ask your customers, your employees, your managers, your Uber driver. Great ideas can come from anywhere. And once you’ve asked, don’t forget to listen.
3. Be Decisive
Don’t be afraid to try new things, to make decisions, and to push ahead. A wait and see approach will always leave you behind the curve. While you’re busy monitoring and assessing, others are grabbing what should be your opportunity.
4. Think Like A Lion
In other words, stalk your prey. The internet is your Sahara. Your prospects are at the social media watering hole daily. What are they saying? There are all kinds of actionable insights to be gleaned if you’re paying attention.
5. Make Sure All Your Links Are Up To Date
This is a no-brainer, but it’s an easy thing to overlook when you’re managing a website, a blog, profiles on Twitter, LinkedIn, Google+, and more. When your link leads to a page that no longer exists, where does your customer go from there? On to someone else.
“OPPORTUNITY DANCES WITH THOSE ALREADY ON THE DANCE FLOOR.” –H. JACKSON BROWN, JR.
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