b2b

Letting Your Customers Tell You About Their ‘WOW!’ Moments

As a sales leader, I’m consistently amazed at how much better the clients are at explaining the value of an offering. I’m a professional communicator but when I tell a story it pales in Read More

B2B Sales – the Cost of Missing Out

Knowing your customers better than they know themselves is the golden mantra of sales success. Easier said than done! How do you stay on top of an ocean of constantly growing information? There are Read More

For Account Based Marketing (ABM) and Sales to Succeed Eliminate Search from the Equation

In a hyper-connected world, executives need immediate access to very precise information that drives intelligent and thoughtful decision-making. The landscape for business intelligence has changed Read More

How Content Marketing Enables Account-Based Marketing?

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience Read More

8 Business Lessons Learned From “Lord Of The Rings”

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. Read More

Content Marketing For Customer Engagement: Create Or Curate? Both For Best Results

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree Read More

What Airbnb’s Advertising Gaffe Teaches Us About Sales

Know Your Customer. Know your audience. Airbnb wildly miscalculated this week when they ran an ad campaign designed to shame the city of San Francisco for collecting the standard 14% hotel tax from Read More

Can No Be A Positive? Jony Ive Says Yes

Watch this video on The Scene.   In business, much credit is given to the power of “yes.” When we talk about success, we talk about having a “can do” attitude. We talk about being open Read More

5 Ways To Avoid Missed Opportunities

Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the Read More

4 Ways To Take The Pain Out Of Selling

“Everything is hard before it is easy,” Goethe said. Considering his substantial contributions to literature, philosophy, science and politics, Goethe knew a bit about pushing through difficulty Read More
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