Knowing your customers better than they know themselves is the golden mantra of sales success.

Easier said than done! How do you stay on top of an ocean of constantly growing information? There are changes within customers, within the industry, new products, new competitors, technology and innovation and a constant flow of people.

What happens if you miss out on any of this information?

As a B2B sales person the answer is very simple. Information is critical to your sales success and your reputation. If you get blindsided you lose your credibility and deals. On the one hand the math doesn’t add up. If you want all the critical information to stay on top of your customers and the market, you have to set aside a sizable portion of your valuable time each day to research your accounts, the executives and the industry. Time you just don’t have. On the other hand if you don’t invest the time to conduct the due diligence you will get blindsided and inevitably lose deals. It’s a catch 22.

So how do you “get to know your customers better than they know themselves”?

Today, with the advent of Artificial Intelligence, there is new hope for B2B sales and marketing professionals. xiQ accelerates sales and lead generation by taking the search out of research. xiQ closes the loop between account-based selling and account-based marketing by helping raise deal awareness among the sales reps and driving engagement through thought leadership. All in one integrated platform.

xiQ combines Artificial Intelligence with Human Intelligence to provide curated insights that empower B2B teams to sell and market smarter and faster. Please send your comments to usman@xiq.io. Download the xiQ iPhone App or access the xiQ web app. Enter code b2be for your free version.