Thriving in a Lean Economy: Doing More with Less

When you describe a mixed market leaning economy, it becomes evident that it combines elements of both free-market and government intervention, creating a balance between efficiency and equity. The lean economy has ushered in a new era where businesses are driven to achieve more with fewer resources, prompting a shift toward an optimization culture. The challenge is clear: How can companies “do more with less”? Generative AI offers new avenues for optimizing business processes and improving efficiency. According to McKinsey & Company, generative AI is poised to add a staggering $1.4 trillion in sales productivity. This potential is enormous, and organizations need to start leveraging AI to redefine what’s possible.

When you describe a mixed market leaning economy, it becomes evident that it combines elements of both free-market and government intervention, creating a balance between efficiency and equity. The lean economy has ushered in a new era where businesses are driven to achieve more with fewer resources, prompting a shift toward an optimization culture. The challenge is clear: How can companies “do more with less”? Generative AI offers new avenues for optimizing business processes and improving efficiency. According to McKinsey & Company, generative AI is poised to add a staggering $1.4 trillion in sales productivity. This potential is enormous, and organizations need to start leveraging AI to redefine what’s possible.

xiQ’s AI-powered sales assistant, Gilroy, is designed to capitalize on this emerging trend. It combines the roles of a researcher, sales assistant, copywriter, and solution engineer to deliver unmatched efficiency at a fraction of the cost.

This blog explores how companies can increase their sales productivity by 4x, slash their operational costs by 97%, and save millions of dollars annually.

The High Cost of Traditional Sales Support

Reflecting on the traditional model of sales support, sales teams rely on a range of specialists to help them succeed. These include: 

  • Research Analyst: Gather and analyze data on market trends, competitors, and customer behavior to provide actionable insights.
  • Copywriter: Craft compelling messages that clearly communicate the value propositions of the product or service to engage and convert prospects.
  • Solution Engineer: Tailor solutions to meet specific client needs, ensuring the product aligns with their business challenges and goals.
  • Sales Assistant: Support the sales team by streamlining operations that allow them to focus on closing deals.
  • Research Analyst: Gather and analyze data on market trends, competitors, and customer behavior to provide actionable insights.
  • Copywriter: Craft compelling messages that clearly communicate the value propositions of the product or service to engage and convert prospects.
  • Solution Engineer: Tailor solutions to meet specific client needs, ensuring the product aligns with their business challenges and goals.
  • Sales Assistant: Support the sales team by streamlining operations that allow them to focus on closing deals.

These roles collectively enhance the efficiency and effectiveness of a sales team but are resource-intensive and financially draining. When you add up the salaries and benefits for these roles, the cost can easily reach $50,000 or more per month. And that’s just for one sales rep. Multiply that by the number of sales reps in a large organization, and the expenses quickly become overwhelming, especially in a time when budgets are shrinking. The need for a transformative solution that can consolidate these diverse functions into a single, cohesive system cannot be overstated. 

Gilroy: The 4-in-1 Sales Powerhouse

Gilroy is empowering B2B sales reps to up their game. It combines the functions of a researcher, sales assistant, copywriter, and solution engineer into one AI-powered assistant that operates 24/7.

Research Analyst

Gilroy acts as a dedicated research analyst, providing real-time insights into people, industries, and competitors to recommend custom-tailored sales strategies within seconds. This enhances a seller’s business acumen and enables them to make informed decisions. 

Research Analyst

Gilroy acts as a dedicated research analyst, providing real-time insights into people, industries, and competitors to recommend custom-tailored sales strategies within seconds. This enhances a seller’s business acumen and enables them to make informed decisions. 

Copywriter

One of Gilroy’s standout features is its ability to craft hyper-personalized emails and social media posts. Leveraging xiQ’s AI-generated DISC Personality Insights, Gilroy personalizes messages that resonate emotionally and intellectually with stakeholders. This leads to higher engagement rates, with emails seeing up to 5x higher open rates. 

Copywriter

One of Gilroy’s standout features is its ability to craft hyper-personalized emails and social media posts. Leveraging xiQ’s AI-generated DISC Personality Insights, Gilroy personalizes messages that resonate emotionally and intellectually with stakeholders. This leads to higher engagement rates, with emails seeing up to 5x higher open rates. 

Solution Engineer

Gilroy functions as a solution engineer, allowing seller’s to position their offerings to prospects’ challenges and opportunities. By leveraging AI-generated SWOT analysis and DISC personality insights, Gilroy maps relevant solutions and provides compelling business cases to help your prospects make informed decisions faster.

Solution Engineer

Gilroy functions as a solution engineer, allowing seller’s to position their offerings to prospects’ challenges and opportunities. By leveraging AI-generated SWOT analysis and DISC personality insights, Gilroy maps relevant solutions and provides compelling business cases to help your prospects make informed decisions faster.

Sales Assistant

Gilroy operates around the clock, delivering real-time insights, strategic analysis, and generating personalized content such as emails, blogs, social media posts, and detailed account plans. These capabilities enable sales teams to be more productive by automating mission-critical processes and empower them to focus on high value activities; building strong customer relationships and closing more deals faster.

Sales Assistant

Gilroy operates around the clock, delivering real-time insights, strategic analysis, and generating personalized content such as emails, blogs, social media posts, and detailed account plans. These capabilities enable sales teams to be more productive by automating mission-critical processes and empower them to focus on high value activities; building strong customer relationships and closing more deals faster.

Enhanced Sales Productivity and ROI

One of the most impressive aspects of Gilroy is its ability to increase your sales productivity by 4x. By taking over the heavy lifting of mission-critical processes and delivering real-time buyer insights, Gilroy frees up sales teams to focus on what drives results; building relationships and closing deals with speed and precision.

Investing in Gilroy offers an impressive return on investment of $348. It provides the functionalities of roles that would otherwise cost $50,000. By combining multiple roles with a single AI-powered assistant, Gilroy reduces the Total Cost of Ownership (TCO) for sales support by an astounding 97%. Beyond the immediate cost savings, the long-term advantages include sustained productivity gains and ongoing operational efficiencies. The ROI is not just about money saved but also about the value added to your sales processes. 

Investing in Gilroy offers an impressive return on investment of $348. It provides the functionalities of roles that would otherwise cost $50,000. By combining multiple roles with a single AI-powered assistant, Gilroy reduces the Total Cost of Ownership (TCO) for sales support by an astounding 97%. Beyond the immediate cost savings, the long-term advantages include sustained productivity gains and ongoing operational efficiencies. The ROI is not just about money saved but also about the value added to your sales processes. 

Leading the Way in the Age of Optimization

In a world where doing more with less isn’t just a choice but a necessity, xiQ’s Gilroy emerges as a transformative solution that redefines efficiency and productivity. By combining the roles of researcher, sales assistant, copywriter, and solution engineer into one AI-powered assistant, Gilroy not only slashes operational costs but also amplifies sales productivity. This innovative approach is not just about cost savings; it’s about unlocking unprecedented value and driving sales success. The future of outbound sales lead generation b2b saas is here, and it’s powered by xiQ.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.