Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. The topics varied from Cybersecurity, IoT, B2B Marketing, AI, Robotics, e-Payments, Data Storage to Competitive Market Intelligence and many more. The results present a compelling business case for using curated content to engage and influence future Buyers.   50 – 90% digest open rate 65% read the digests DAILY! 23% open the email an average of 4 times/day! 47% use the content in xiQ’s digests by sharing on social media. 60% click-thru 5 – 10% of the times

 

RATIONALE

Unlike newsletters that promote your achievements and are perceived as sales collateral, Digests drive exponentially greater engagement because they are a source of curated information that your audience actually values. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer in 15 mins a day. The curation speed and accuracy offered by xiQ presents unprecedented opportunities to personalize content, at scale and engage audiences longer and more frequently. Higher engagement means better quality leads. More frequent engagement allows you to engage when the prospect is ready to buy,

Interested in finding out how to achieve similar ROI from your ABM?

Schedule your FREE consultation and let us show you how:
  • To wow customers with AI-enabled content marketing
  • Easy it is to use and deploy xiQ’s SaaS platform
  • To generate revenue with xiQ

ABOUT xiQ

xiQ’s AI-powered Workbench curates millions of content sources and lets you create custom content for distribution to prospects, customers, partners and account teams – IN MINUTES! Our results speak for themselves. SOURCE: Results are based on the usage behaviors of 1500 recipients of digests curated using xiQ’s Curation Workbench. This report covers a period of one month and digests sent daily during weekdays.