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April 6, 2018

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet... Read More

April 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the... Read More

March 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson”. Source: CEB Global Where do the “Buyers” go to formulate their opinions and... Read More

November 11, 2015

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree... Read More

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