Direct sales is changing

Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers.

The challenger customer

Your best prospects are doing their homework on you and your solutions long before you find out about it. Today’s Sales and Marketing teams need to engage prospects earlier, at a different level and influence them to be in position to win the deal.

It’s no longer optional. You need to design your approach to get in early.

Your challenge is you need the time and tools to meaningfully engage prospects sooner in the sales cycle.

Join us for a 30-minute webinar Thursday, June 15 – 8:00 am PT / 11:00 am ET

This webinar is a must-attend event for Sales and Marketing professionals who are working to adopt new and more effective account based sales & marketing methods (ABM). If you work with, or manage, B2B teams, as well as anyone selling high-value solutions or services seeking to gain a competitive edge this event will be invaluable for you.



xiQ combines Artificial Intelligence and Human Intelligence to provide curated insights that empower B2B teams to Sell and Market Smarter and Faster. xiQ has been recognized as one of the best marketing tools by the Content Marketing Institute and featured in Smart Selling Tools for allowing teams to market and sell more effectively.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.