Account-Based Marketing

Increasing Customer Intimacy

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet Read More

Using Artificial Intelligence for Account Based Marketing

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the Read More

Up Your Sales Game with Personality Analysis

Personalize Sales Engagement The number one customer complaint in B2B sales is that sales reps show up unprepared. The famous adage in Sales is that you buy from people you know and from people who Read More

THOUGHT LEADERS GENERATE MORE HIGHER QUALITY LEADS

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson”. Source: CEB Global Where do the “Buyers” go to formulate their opinions and Read More

INFLUENCE YOUR PROSPECTS BEFORE THE DEAL STARTS

DIRECT SALES IS CHANGING Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers. The Challenger Customer Your best prospects are doing their homework on you and your Read More

Letting Your Customers Tell You About Their ‘WOW!’ Moments

As a sales leader, I’m consistently amazed at how much better the clients are at explaining the value of an offering. I’m a professional communicator but when I tell a story it pales in Read More

B2B Sales – the Cost of Missing Out

Knowing your customers better than they know themselves is the golden mantra of sales success. Easier said than done! How do you stay on top of an ocean of constantly growing information? There are Read More

For Account Based Marketing (ABM) and Sales to Succeed Eliminate Search from the Equation

In a hyper-connected world, executives need immediate access to very precise information that drives intelligent and thoughtful decision-making. The landscape for business intelligence has changed Read More

xiQ Is A Results Multiplier For Sales

Product Reviewed by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming Read More

Social Intelligence Accelerates Account Based Marketing

Social Listening a Key Strategic Imperative of ABM A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the Read More
Schedule a Demo