sales

8 Business Lessons Learned From “Lord Of The Rings”

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. Read More

Content Marketing For Customer Engagement: Create Or Curate? Both For Best Results

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree Read More

What Airbnb’s Advertising Gaffe Teaches Us About Sales

Know Your Customer. Know your audience. Airbnb wildly miscalculated this week when they ran an ad campaign designed to shame the city of San Francisco for collecting the standard 14% hotel tax from Read More

5 Ways To Avoid Missed Opportunities

Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the Read More

4 Ways To Take The Pain Out Of Selling

“Everything is hard before it is easy,” Goethe said. Considering his substantial contributions to literature, philosophy, science and politics, Goethe knew a bit about pushing through difficulty Read More
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