Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a truck. Does that explain what ABM is?” he asked. Trying not to smile and not be rude I said, “no it didn’t”. The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. Yikes!

Account-based Marketing has become a popular call sign for marketers trying to define what essentially is “personalized strategic selling”. Creative minds and technology vendors have taken over and now ABM definitions abound. Confusing the lot and complicating the technology stack. Why?

Because it’s in the vested interest of technology vendors and gurus to obfuscate ABM and strategic selling while laughing all the way to the bank.

K.I.S.S.

At xiQ we believe in the “keep it simple Simon (K.I.S.S.) principle. We are practitioners. We have paid the dues and been in the trenches with frontline B2B sales and marketing professionals at some of the best and most successful companies. Companies want to achieve results – win more deals, improve client engagement and generate more qualified leads. They want to achieve these results fast and with low economic impact.

One Unified Platform for Strategic Selling

xiQ have developed a practical platform for strategic selling, from the ground up, leveraging the best of AI, mobile and consumer grade user-experiences:

  • It’s a SaaS platform that can be set up and be live in minutes.
  • It’s all-in-one – insights, deep-dive information, content marketing, lead generation and engagement scoring.
  • xiQ provides personality analysis*, on the fly, that can be mapped to relationships to advance the sellers’ agenda.
  • Offer ubiquitous access from mobile, web and Salesforce.
  • Our client engagement results, through curated personalized newsletters, outperform all demand generation tactics at a fraction of the cost.

Unifying Strategic Sales and Marketing

xiQ offers an app to help “sellers” get real-time insights, personality analysis on influencers and decision makers (over 500m individual personas) and detailed company information. xiQ combines the best of LinkedIn, Twitter, Google Alerts, Personality Profiling, Search Engines and applies AI to make searching smarter and faster. In short, all your sales IQ rolled up in one, easy-to-use, powerhouse app.

xiQ also provides a content marketing platform that uses AI to curate highly engaging newsletters that can be personalized and produced for each client in minutes. These custom curated newsletters establish thought leadership and generate qualified leads above those of other marketing tactics and tools

Contact us if you are interested in finding out more .

Interested in trying out yourself? Sign up or download the xiQ app.

*Note: All Personality Analysis are based on the DISC methodology and are generated using proprietary AI technology from publicly available data. We strictly follow GDPR guidelines.

ABOUT THE AUTHOR

Usman Sheikh

CEO & Founder

xiQ, Inc.

Usman Sheikh is the founder and CEO of xiQ Inc. a leading provider of AI-enabled business intelligence for B2B sales and marketing professionals. Prior to joining xiQ, Usman was a Vice President at SAP. Usman has worked globally and is passionate about redefining B2B sales and marketing in the AI age.