The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. You lose out on agility and time to market, whereas the majority of your marketing budget is spent on integrating and not innovating. 

Realizing the needs of marketers, salespeople, and buyers, xiQ has painstakingly developed an end-to-end, AI-powered integrated sales and Account-Based Marketing platform. Key benefits translate into faster time to market at exponentially lower Total Cost of Ownership (TCO). The business case for deploying xiQ: 

Not Just an Email Marketing Tool

xiQ enables website and social media marketing and seamlessly connects to its sales intelligence platform.

Personalization at Scale

As an ABM platform being used by many large corporations, xiQ allows frequent and personalized delivery of campaigns that generate more than 10x engagement and higher lead conversions. 

Content Development

Content development is the hardest, longest and most expensive part of the marketing cycle. After long cycle times spent conceiving, designing and executing marketing campaigns that can range between 3-6 months to develop, all is a wasted effort in terms of time and cost if they don’t work. 

Content syndication, however, is a game-changer for marketers. xiQ enables syndication and provides a Content Management System (CMS) to incorporate your own collateral, thereby enabling fresh content to be delivered with regular frequency. The agility of the system provides course correction at rapid speeds which is a critical aspect of marketing.

Content Management System

xiQ offers a built-in CMS to store and distribute your marketing collateral across multiple channels. xiQ goes a step further and ranks content utilization, helping marketing teams realize the efficacy of each asset.

Intelligent Analytics

xiQ’s analytics go far beyond typical open and click rates. It offers lead scoring built in the system. The prospect (person level) analytics dashboard is unique as it provides first-hand intent data i.e identifies the topics and keywords the prospect is interested in and it links to the prospect’s DISC analysis. These unprecedented and unequivocal insights give marketers an edge over their competition.  

Setting Up and Operationalizing xiQ

 xiQ team provides complete assistance during the initial setup of the templates and the CMS. The system is intuitive and design studio is very easy to use and set up. 

Analytics are Available in the Salespersons’ Cockpit in CRM

xiQ integrates seamlessly with your CRM and provides marketing stats and personality insights directly to the sales rep, giving sales reps access to insights much easier than before. Salesforce usage goes up by 47% when xiQ is deployed within Salesforce.

The Proof is in the Pudding

xiQ’s many case studies demonstrate increases in:

  1. Engagement
  2. Cadence frequency 
  3. Subscription base and most importantly; 
  4. Deeper insights into the person and company that are invaluable to sales.

Money Talks, BS Walks

Total Cost of Ownership (TCO) is a big factor. xiQ’s unified marketing and sales platform means that you can launch faster, course correct faster and have sales reps get better, deeper insights. One cannot achieve parity by cobbling multiple CRM, Marketing Automation, CMS and analytics systems. Your budgets are spent on integration not innovation. The disparate system landscape is inflexible and the TCO is unbearable. 

xiQ offers the highest Return on Marketing Investment.

ABOUT THE AUTHOR

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is founder and CEO of xiQ, Inc. xiQ has been developed on three principles:

  • Leverage AI to reimagine the buyer’s journey and customer engagement
  • Use of mobile technology to provide ubiquitous access to business-critical information
  • Design thinking to develop user-centric experiences

Prior to founding xiQ, Usman was a Vice President with SAP, SE where he had the first-hand experience with ABM and B2B Sales. Usman has worked in over 40 countries and lived in Singapore, Germany, and the United States. Currently, he resides in the Silicon Valley, San Francisco Bay Area.