Are you spending your marketing budget on innovation or integration?

The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. You lose out on agility and time to market, whereas the majority of your marketing budget is spent on integrating and not innovating. 

Realizing the needs of marketers, salespeople, and buyers, xiQ has painstakingly developed an end-to-end, AI-powered integrated sales and Account-Based Marketing platform. Key benefits translate into faster time to market at exponentially lower Total Cost of Ownership (TCO). The business case for deploying xiQ: 

Not just an email marketing tool

xiQ enables website and social media marketing and seamlessly connects to its sales intelligence platform.

Personalization at scale

As an ABM platform being used by many large corporations, xiQ allows frequent and personalized delivery of campaigns that generate more than 10x engagement and higher lead conversions. 

Content development

Content development is the hardest, longest and most expensive part of the marketing cycle. After long cycle times spent conceiving, designing and executing marketing campaigns that can range between 3-6 months to develop, all is a wasted effort in terms of time and cost if they don’t work. 

With Content Explorer, you can start the day with your own news channel, tailored to the industries you serve, the relationships you build, and the customers and prospects you engage with. The agility of the system provides course correction at rapid speeds which is a critical aspect of marketing.

Intelligent analytics

xiQ’s analytics go far beyond typical open and click rates. It offers lead scoring built in the system. The prospect (person level) analytics dashboard is unique as it provides first-hand intent data i.e identifies the topics and keywords the prospect is interested in and it links to the prospect’s DISC analysis. These unprecedented and unequivocal insights give marketers an edge over their competition.  

Setting up and operationalizing xiQ

 xiQ team provides complete assistance during the initial setup of the templates and the CMS. The system is intuitive and design studio is very easy to use and set up. 

Analytics are available in the salespersons’ cockpit in CRM

xiQ integrates seamlessly with your CRM and provides marketing stats and personality insights directly to the sales rep, giving sales reps access to insights much easier than before. Salesforce usage goes up by 47% when xiQ is deployed within Salesforce.

The proof is in the pudding

xiQ’s many case studies demonstrate increases in:

  1. Engagement
  2. Cadence frequency 
  3. Subscription base and most importantly; 
  4. Deeper insights into the person and company that are invaluable to sales.

Money talks, bs walks

Total Cost of Ownership (TCO) is a big factor. xiQ’s unified marketing and sales platform means that you can launch faster, course correct faster and have sales reps get better, deeper insights. One cannot achieve parity by cobbling multiple CRM, Marketing Automation, CMS and analytics systems. Your budgets are spent on integration not innovation. The disparate system landscape is inflexible and the TCO is unbearable. 

xiQ offers the highest Return on Marketing Investment.

About The Author

Usman Sheikh

Founder and CEO

xiQ, Inc.

Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.
As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.
Before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce.
Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.
A graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business. He enjoys Squash, architecture, design, cooking, and hiking.