b2b

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April 3, 2018

Yes seriously! That may sound as ridiculous as the thousands of sales initiatives stuck in Account-Based Marketing (ABM) quagmire. xiQ offers a different and more direct route to personalizing B2B... Read More

April 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the... Read More

June 2, 2017

DIRECT SALES IS CHANGING Buyers Have Completed 57% of the Process by the Time They Start Talking to Suppliers. The Challenger Customer Your best prospects are doing their homework on you and your... Read More

June 8, 2016

Why I Developed xiQ? As a former VP of Sales and Marketing at SAP, I experienced firsthand the pain that B2B sales reps face every day. The never-ending battle to effectively engage with prospects... Read More

December 7, 2015

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season.... Read More

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