Content Marketing

Increasing Customer Intimacy

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet Read More

Using Artificial Intelligence for Account Based Marketing

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the Read More

THOUGHT LEADERS GENERATE MORE HIGHER QUALITY LEADS

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson”. Source: CEB Global Where do the “Buyers” go to formulate their opinions and Read More

xiQ – the only mobile platform to bring Account-Based Selling & Marketing right into your hands – literally!

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing Read More

B2B Sales – the Cost of Missing Out

Knowing your customers better than they know themselves is the golden mantra of sales success. Easier said than done! How do you stay on top of an ocean of constantly growing information? There are Read More

How Content Marketing Enables Account-Based Marketing?

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience Read More

Is Social Intelligence the Best Intelligence for Account-Based Marketing?

Social intelligence is about the art of listening and paying attention to what decision makers and influencers are saying. In Account-Based Marketing (ABM) paying attention to the information your Read More

The Emergence and Growth of AI

The Emergence and Growth of AI And how it will affect you Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are Read More
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