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July 19, 2019

The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Intent... Read More

July 9, 2019

The old adage goes “you can’t teach an old dog new tricks”. Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. Read More

June 27, 2019

Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Read More

June 19, 2019

Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Read More

June 6, 2019

Researching, nurturing, monitoring customer engagement, and managing lead quotas all while juggling multiple accounts is a tall order for anyone. No wonder only 53% of reps meet their quota! Read More

May 30, 2019

ACTIONABLE vs. STATIC We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and... Read More

August 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a... Read More

May 22, 2018

Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based... Read More

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