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September 26, 2018

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional... Read More

September 19, 2018

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Building a Customer Base. Building a customer base. Interview with xiQ, Inc. CEO Usman Sheikh — on how they are using a new business model... Read More

September 12, 2018

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on what its like to run a disruptive Company. Building a disruptive technology company. I talk with XiQ CEO Usman Sheikh on what his technology... Read More

August 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a... Read More

May 22, 2018

Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based... Read More

April 6, 2018

Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet... Read More

April 3, 2018

Yes seriously! That may sound as ridiculous as the thousands of sales initiatives stuck in Account-Based Marketing (ABM) quagmire. xiQ offers a different and more direct route to personalizing B2B... Read More

April 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the... Read More

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