Blogs

Social Intelligence Accelerates Account Based Marketing

Social Listening a Key Strategic Imperative of ABM A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the Read More

Knowledge is the Currency of Business

Why I Developed xiQ? As a former VP of Sales and Marketing at SAP, I experienced firsthand the pain that B2B sales reps face every day. The never-ending battle to effectively engage with prospects Read More

How Content Marketing Enables Account-Based Marketing?

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience Read More

Is Social Intelligence the Best Intelligence for Account-Based Marketing?

Social intelligence is about the art of listening and paying attention to what decision makers and influencers are saying. In Account-Based Marketing (ABM) paying attention to the information your Read More

xiQ selected a ‘Top Solution for Sales Intelligence’ by VentureBeat

xiQ just achieved another milestone! When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Read More

The Automation of Things (AoT)

Within the last year, we’ve seen everything from automobiles to robots obtain a greater sense of autonomous function. A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future Read More

8 Business Lessons Learned From “Lord Of The Rings”

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. Read More

The Emergence and Growth of AI

The Emergence and Growth of AI And how it will affect you Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are Read More

Content Marketing For Customer Engagement: Create Or Curate? Both For Best Results

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree Read More

What Airbnb’s Advertising Gaffe Teaches Us About Sales

Know Your Customer. Know your audience. Airbnb wildly miscalculated this week when they ran an ad campaign designed to shame the city of San Francisco for collecting the standard 14% hotel tax from Read More
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