Blogs

The Emergence and Growth of AI

The Emergence and Growth of AI And how it will affect you Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are Read More

Content Marketing For Customer Engagement: Create Or Curate? Both For Best Results

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. Marketers overwhelmingly agree Read More

What Airbnb’s Advertising Gaffe Teaches Us About Sales

Know Your Customer. Know your audience. Airbnb wildly miscalculated this week when they ran an ad campaign designed to shame the city of San Francisco for collecting the standard 14% hotel tax from Read More

Can No Be A Positive? Jony Ive Says Yes

Watch this video on The Scene.   In business, much credit is given to the power of “yes.” When we talk about success, we talk about having a “can do” attitude. We talk about being open Read More

5 Ways To Avoid Missed Opportunities

Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the Read More

4 Ways To Take The Pain Out Of Selling

“Everything is hard before it is easy,” Goethe said. Considering his substantial contributions to literature, philosophy, science and politics, Goethe knew a bit about pushing through difficulty Read More

4 Reasons Outbound Marketing is Still Relevant

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? The short answer is decidedly, no. In the internet era, it’s virtually Read More

Are You Tapping Into Social Capital?

The old adage goes: “It’s not personal. It’s business.” In today’s hyper-connected world where 80% of global CEOs are using social media to engage with customers, colleagues and the public, Read More

xiQ Is A Results Multiplier For Sales

by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming occupation. We are Read More

What Salespeople Need to Know About the New B2B Landscape

by: Frank V. Cespedes & Tiffani Bova Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. Read More
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