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October 23, 2015

Know Your Customer. Know your audience. Airbnb wildly miscalculated this week when they ran an ad campaign designed to shame the city of San Francisco for collecting the standard 14% hotel tax from... Read More

October 15, 2015

Watch this video on The Scene.   In business, much credit is given to the power of “yes.” When we talk about success, we talk about having a “can do” attitude. We talk about being open... Read More

October 8, 2015

Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the... Read More

October 2, 2015

“Everything is hard before it is easy,” Goethe said. Considering his substantial contributions to literature, philosophy, science and politics, Goethe knew a bit about pushing through difficulty... Read More

September 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? The short answer is decidedly, no. In the internet era, it’s virtually... Read More

September 22, 2015

The old adage goes: “It’s not personal. It’s business.” In today’s hyper-connected world where 80% of global CEOs are using social media to engage with customers, colleagues and the public,... Read More

August 17, 2015

by: Miles Austin We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming occupation. We are... Read More

August 9, 2015

by: Frank V. Cespedes & Tiffani Bova Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them.... Read More

August 9, 2015

New Identity. New Features. New Look. Since we launched the company a year ago, we’ve done a lot of evolving and growing. Part of that evolution is a new brand identity and exciting new features... Read More

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