Account-based Sales

Will AI make salespeople redundant?

Will AI make salespeople redundant? A frequently asked question: “will AI makes sales people redundant?” We discuss this and how xiQ is using AI to deliver personalization. What do you think? Read More

How do you tailor sales to different personalities?

How do you tailor sales to different personalities? How do you use today’s tools to understand your buyer and connect? I discuss this with Usman Sheikh of xiQ, Inc. . How will you drive your Read More

Seller Faux Pas

Are you making one of these common selling mistakes? Seller Faux Pas. My top three in B2B sales: 1) Unpreparedness 2) Unprofessional Emails 3) Customized Demos and 4) Proper Sales follow through. My Read More

Driving Client Success.

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Driving Client Success. Obsession with client success defines our corporate culture. We champion how modern day technologies make us smarter and Read More

Using EQ to Sell More.

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional Read More

Building a Loyal Customer Base.

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Building a Customer Base. Building a customer base. Interview with xiQ, Inc. CEO Usman Sheikh — on how they are using a new business model Read More

Running a Disruptive Company.

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on what its like to run a disruptive Company. Building a disruptive technology company. I talk with XiQ CEO Usman Sheikh on what his technology Read More

What is Account-Based Marketing?

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a Read More
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Understand Buyer Heuristics and Leapfrog Competition

Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based Read More
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